Using Squidoo

This free and wonderful tool has not been used widely by chiropractors but is starting to catch on. Since the free sites, called lenses, can be included in a Google ranking, why not build a group of them under various relevant titles and keep adding content. The rank is shown within the My Dashboard area [...]

Chiropractic Video Marketing with Opt-In Form

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This is a great example of an Australian chiropractor using simple video editing to create a series of stills overlaid with titles and photos (low res) separated by transition fades to communicate a simple message. The kicker is the use of an auto-responder opt-in form at the end of [...]

Chiropractic Patient Marketing

Chiropractors have traditionally been pro-active in marketing and have used all manners of communication to attract and retain patients. This should not be viewed negatively, just factually in that they were passionate about their profession and had no hesitation in telling their message.
Interestingly, whie chiropractic websites abound, the use of Web 2.0 has been slow [...]