Archive for the 'marketing' Category

Chiropractic Video Marketing with Opt-In Form

January 12, 2008

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This is a great example of an Australian chiropractor using simple video editing to create a series of stills overlaid with titles and photos (low res) separated by transition fades to communicate a simple message. The kicker is the use of an auto-responder opt-in form at the end of [...]

Chiropractic Patient Marketing

January 12, 2008

Chiropractors have traditionally been pro-active in marketing and have used all manners of communication to attract and retain patients. This should not be viewed negatively, just factually in that they were passionate about their profession and had no hesitation in telling their message.
Interestingly, whie chiropractic websites abound, the use of Web 2.0 has been slow [...]