Affiliate Marketing

It is fascinating that many internet marketers rarely market their own products. Many successful marketers have never written anything apart from their own blogs and emails.

Since every product has a profit that can be split a few ways, the term affiliate marketing has been generated to describe learning tools and products that you pay for, often getting terrific value, and a commission or percentage fee is paid to the marketer whose email list or blog generates the sale.

The product is usually downloaded or mailed from the original manufacturer or author who reaches a much larger market by using affiliates. Unlike the direct marketing industry where upfront membership fees and the like reduce sales profits, the new affiliate marketer can spend little to get started apart from a hosting account for their website, a domain name and use of an auto-responder which handles subscription forms and emails to subscribers and clients.

While many health professionals may baulk at being involved in such a thing, it is my perosnal experience that a profit margin generated by sales of nutrition products, pillows, back supports, collars and other typical sales items in a physical therapy or chiropractic office is simply another retail product with a margin attached.

If they could generate the same margin introducing software or marketing tools to other health professionals to enhance their practice traffic, new patients, retention etc, where is the ethical dilemma? My own insurance broker and bankers frequently ask me for referrals and I have no hesitation recommending a bargain to anyone else.