Using Squidoo

This free and wonderful tool has not been used widely by chiropractors but is starting to catch on. Since the free sites, called lenses, can be included in a Google ranking, why not build a group of them under various relevant titles and keep adding content. The rank is shown within the My Dashboard area of Squidoo and it is raised each time you add fresh content. A good example of lenses has been created for Dr Neil Davies D.C. of Kiro Kids and can be seen at http://www.squidoo.com/kirokids

Chiropractic Video Marketing with Opt-In Form

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This is a great example of an Australian chiropractor using simple video editing to create a series of stills overlaid with titles and photos (low res) separated by transition fades to communicate a simple message. The kicker is the use of an auto-responder opt-in form at the end of the video rather than a link to a website where the opt-in form is normally found. This is clever!

Chiropractic Patient Marketing

Chiropractors have traditionally been pro-active in marketing and have used all manners of communication to attract and retain patients. This should not be viewed negatively, just factually in that they were passionate about their profession and had no hesitation in telling their message.

Interestingly, whie chiropractic websites abound, the use of Web 2.0 has been slow and little use of the technology is evident when searching the web. YouTube is filled with various clips related to several chiropractic colleges and some private practices but they are amateurish and little effort has been made in linking with other sites.

I think the health professions lag behind a bit in their uptake of useful software due to some ill-founded ethical consideration but quickly catch on when the herd makes a rush for it. After all, some years ago, it was considered unethical to email patients. Now, it is wonderful saving on phone bills and newsletters are often emailed to save print and postage costs. Patients love the ‘green message’ of saving paper and ink.